-Karthik Gurumurthy
I’ve always been fascinated by how search engines like Google actually work behind the scenes. When we type a query and get results in milliseconds, there’s actually some impressive technology making that happen.
Search engines employ various techniques to speed up and refine their searches. Instead of sorting through millions of web pages every time someone searches, they match queries against an index file of preprocessed data stored in one location.
This preprocessing involves web crawlers – specialized software sent out periodically to collect web pages. Once collected, a different program parses these pages to extract searchable words and the links between pages. These words and their corresponding page links are stored in an index file, against which new user queries are matched.
For efficiency, search engines use “smart representation” with data structures like index trees rather than sequential lists. In an index tree, searches start at the root node and move down left branches for words starting with earlier letters in the alphabet, or right branches for later letters, until the term is either found or determined not to exist.
When ranking search results, two main strategies come into play. The first assigns relative weights to words based on their distribution and frequency. Common words like “to” and “with” that appear in many documents receive less weight than rare, semantically relevant terms.
The second strategy involves link analysis, which examines whether a page is an “authority” (many other pages point to it) or a “hub” (it points to many other pages). Google’s highly successful search engine uses this method to improve result relevance.
Language ambiguities create challenges – think “window blind” versus “blind ambition” – so search algorithms must apply sophisticated ranking strategies to deliver the most pertinent results based on what you’re actually looking for.
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